Selected Work
A deep dive into the products I've built, the problems they solved, and the impact they created at scale.
2024-02-10
Tinder: Bridging the 'Digital-to-Physical' Planning Gap
A strategic product evolution designed to solve the indecisiveness of modern dating through AI-driven 'DATE' planning hubs.
2024-01-15
Aavtaar.ai: Building the Flagship AI Voice Platform
Leading the product strategy, PRDs, and agile delivery for a core AI voice venture.
2024-01-05
Truecaller: Redefining Digital Trust Through Notification UX
A comprehensive teardown of communication filtering systems designed to minimize cognitive load for high-stakes professionals.
2023-11-20
OLA: Solving the 'First-Mile' Friction with AR Navigation
A strategic design thinking intervention focused on reducing ride cancellations through high-precision AR pickup technology.
2023-08-12
Swiggy HomeMade: Scaling the Soul of Indian Kitchens
A strategic zero-to-one MVP launch designed to capture the unorganized tiffin market and empower homemakers through digital meal commerce.
2023-03-25
Spotify: Gamifying the Premium Conversion Funnel
A strategic intervention utilizing behavioral gamification and daily quiz-based rewards to drive DAU and lower the barrier to Premium entry.
2022-09-01
Zepto: Architecting a Frictionless Tipping Matrix
A complete Product Requirements Document (PRD) teardown focused on driving delivery partner retention through behavioral tipping incentives.
2022-04-15
Netflix: Architecting Content Discovery for the Non-Subscriber
A deep dive into cross-regional user research and the behavioral psychology of content discovery in saturated streaming markets.
2021-11-20
NextLeap: Engineering Engagement via Behavioral Nudges
A data-driven PRD targeted at increasing weekly course completion rates through automated WhatsApp notification architectures.
2021-05-01
Transtutors.com: Scaling EdTech Operations & Product
Evolution from Operations Associate to Head of Operations, driving platform growth for an international US EdTech audience.