Product Teardowns
Deep dives into the architecture, UX, and strategic decisions of market-leading products.
2024-02-15
Hinge: Engineering the 'App Designed to be Deleted'
A strategic audit of Hinge's monetization layers, analyzing the RICE-prioritized deployment of native advertising to drive ARPU without breaking the brand promise.
2024-01-05
Bumble: Gamifying the Transition to 'Real-World' Dating
A strategic teardown of pre-date anxiety and the deployment of AI-powered collaborative planning tools to increase offline conversion.
2023-11-20
Razorpay: Scaling D2C through Predictive Analytics
A Product Requirement (PRD) audit of 'Razorpay Brand Builder,' focusing on AI-driven reach prediction and ROI optimization for emerging brands.
2023-09-10
Duolingo: Mastering the Psychology of Habit Formation
A behavioral teardown of Duolingo's notification architecture, analyzing the fine line between 'Morning Motivators' and 'Passive-Aggressive' nudges.
2023-06-12
Zostel: Designing for the Digital Nomad
A product audit of Zostel's mobile onboarding journey, focusing on 'Backpacker-First' UX and the community-led retention model.
2023-05-15
CRED: The Psychology of High-Trust Referral Systems
An architectural audit of CRED's referral engine, analyzing the balance between friction-based fraud prevention and premium gamification.
2023-04-15
Myntra: Engineering the 'Endless' Shopping Aisle
A strategic audit of fashion personalization algorithms and the UX of discovery-led commerce for the Gen-Z consumer.
2023-04-12
Zomato: Dismantling the Dining & Bill-Pay Friction
A deep dive into Zomato's dine-in ecosystem, identifying 'Ghost Reservations' and optimizing the post-meal conversion funnel.
2023-03-20
Airbnb: The Architecture of Global Belonging
A deep dive into Airbnb's trust-built onboarding flow and the psychological 'Community Commitment' that powers a $6.4B marketplace.
2023-02-15
BookMyShow: Inclusive Design & Group Dynamics
A strategic redesign focusing on mobility-first accessibility and solving the 'Group Indecision' paradox through structured polling.
2023-01-20
Urban Company: The Architecture of Service Trust
A deep dive into the service-design standardizations and AI-predictive maintenance models that transformed home services into a reliable marketplace.
2022-12-05
Dunzo: Bridging the 'Availability Gap' in Quick-Commerce
An operational audit of Dunzo's checkout flow, focusing on partner transparency and the development of collaborative logistics tools.